Doritos is making crunch-free chips targeted for women and women aren’t thrilled. The CEO of PepsiCo which makes Doritos said that the company is looking at ways to develop women-friendly chips that do not leave flavor residue on fingers and have a less audible crunch. And he says these are two traits of its chips that women don't like. But women took to social media to slam the decision saying they don’t want soggy chips.