Mattel Wants You To Send Back Your Toys When You'reDone With Them
Mattel wants to recycle your old toys.
The 76-year-old toy company is launching a pilot program called "MattelPlayBack" that is designed to recover and reuse materials in oldtoys for future Mattel products.
The new effort is the company's latest step toward a sustainability-focusedfuture. Mattel previously committed to using 100% recycled, recyclableor bio-based plastic materials across all of its products and packaging by2030.Consumers can participate in the program by visiting Mattel's website,printing a free shipping label and packing and mailing their toys back to thecompany. The toys will then be sorted and separated by material type andprocessed and recycled, according to the company. Materials that cannot berepurposed as recycled content in new toys will either be downcycled into otherplastic products or converted from waste to energy.
The toy company is kicking off this program with three brands —Barbie, Matchbox and MEGA toys — and plans to add other brands in the future.
The program will initially only be available in the United States and Canada,but the company is launching similar PlayBack programs in France, Germany andthe United Kingdom with a third-party partner.