Super Bowl Ad Cost Breaks Record

CBS is charging arecord $5.25 million for a 30-second ad during this year's Super Bowl. Lastyear advertisers spent $408 million on in-game Super Bowl air time— notcounting the $1-5 million extra for production costs per ad.

About 100 million people are expected to watch the Super Bowl this year, whichtakes place in Atlanta.

Automotive companies and alcoholic beverages were the biggest ad spendersthis year

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