Call Now @ 985 345 0060Contact UsCall In 985 345 0060
Call Now @ 985 345 0060Contact UsCall 985 345 0060

News & EVENTS

OH REALLY FILE:

May 17, 2022
  |  
Date of Event:
  till  

OH REALLY

Product placement is going to take over your favorite show

Amazon,Peacock, and even ad-tech firms are betting big on product placement, abusiness that’s growing since streamers have fewer ad breaks.

In the early 1980s, the chocolatier Mars did what Elliottsimply could not do—turn down E.T. The company declined to let M&Ms be thesnack du jour of America’s favorite extra terrestrial. Instead, StevenSpielberg settled for Hershey’s Reese’s Pieces, and the rest ischocolate-coated history.More than 40 years later, Mars is testing tools thatmight offer a shot at redemption. In what feels like something out of ascience-fiction film, advertisers are using technology to digitally insertthemselves into television shows after filming has wrapped to make up for lighter ad breaks on streaming services.“All of asudden, the 15 minutes of ads that they used to have on national television[or] cable is no longer an acceptable experience for viewers,” Andrew King, VPof product at ad-tech firm TripleLift, told Marketing BrewThough audiencesmight not notice (or ideally notice, but just enough), product placement is a $23 billion industry that’s growing. 

Sign Up for this EventLearn More
WHMD Kajun 107,1 Advertise with us Badge
WHMD Kajun 107,1 Advertise with us Badge
© Kajun 107.1 & contenets of this site are copyright 2017 by whmd fm | Site design by Anntoine Marketing + Design | Privacy Policy | Terms of Use